Prototype

In Prototype phase you’ll begin thinking about how to test your ideas and building versions of these ideas to test, gather feedback on to prioritise and evolve them. The prototypes will start as drawings and could should end feeling ‘real enough’ to test with customers / supporters. At this stage it's very important to think about the organisation and market lens too, it's not just about gathering feedback from users. How can I deliver this without increasing costs or operational complexity? What would we need to outsource? What stakeholders do we need to engage internally / externally? What's the most cost-effective route to market?

At the end of this phase you’ll have prototype(s) and an insight led recommendation around whether to progress to delivering your optimisation or not.